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For the first time we decided to share the ranking of the Top 10 Brands in the World. Please be aware data includes only 2/3 wheeler in the scooter, underbone, moped and motorcycles category. This mean that Tuk Tuk are not included and ATV/RUV or kick scooter neither. In the the articles reporting on single brand, we include all categories. For instance, Bajaj Auto sales in this article are well below the total Bajaj sales, not having included the rickshaw.
The global motorcycles industry have recovered volume sin the 2021, although with a slower than expected speed, mainly due to the low performance in India and ASEAN, countries where they delay in covid 19 vaccination process caused huge virus diffusion with shutdowns hitting production and distribution.
Looking at the performance in place by single manufacturer, it is clear that the trend is sharply different and correlated to many factors, like the exposure to winning or loser markets, the availability of EVs line up and the brand perceived value.
Said this, the Global market leader in 2021 as in the last decades is – by far – Honda.
Not a surprise, of course. It is almost well known that the Japanese manufacturer dominates the industry with around one third of the industry in its hands.
In 2022, Honda sold 16.8 million two wheeler globally (+12.2%) with 28.7% of market share, near 5 points the 2016 level. We see the risk for Honda to keep losing market share as consequence of the current strategy to post-pone electric models introduction, leaving space to emerging brands to keep space and reputation in this crucial and booming segment.
The Victory Brand is a comparatively new company, started back in 1998. It is famous for its cruiser bikes. It placed in tenth place among the list of top ten most selling bike brand in the world.
The Triumph Brand is the largest manufacturer in the UK. This brand is specialised in the cruiser, sport and classic bikes. BMW Brand owns the Triumph Brand.
The BMW Brand is the oldest motorcycle manufacturer; this company was started back in 1923. The BMW Bikes are famous for their looks, stylish design and sporty look.
The KTM Brand is an Austrian motorcycle manufacturer offering the broad range of 2-stroke and 4-stroke off-road bikes. KTM is making extremely responsive vehicles and it placed in seventh place among the list of top ten most selling bike brands in the world.
The Suzuki brand is one of the best and most competitive motorcycle brands of Japan. It has over 35 production facilities in more than 20 countries in the world. It is offering the broad range of bike for different users. The Suzuki Bikes have powerful engine giving the best performance. The design and colour combination are charming.
The Kawasaki Company is manufacturing the broad range of excellent bikes. It is building the best bikes with the distinctive look. It has powerful engine offering the great speed. The production sites of the Kawasaki Brand is in Japan, North America, Indonesia, Thailand and the Philippines and it is the fifth in the list of top ten most selling bike brands in the world.
The Yamaha Brand is another most selling brand due to its superior handling, excellent handling and outstanding features. Yamaha is a Japanese manufacturer and is manufacturing the wide range of dirt, quad, cruiser and sports bikes.
The Harley-Davidson Brand has become very famous in 20th and 21st-century history. The motorcycles of this brand give an amazing ride. The top bike of Harley-Davidson brand is getting famous for their unique looks and incredible design.
It is an Italian brand and it’s headquarter is located in Bologna, it is manufacturing the bikes since 1935. The Ducati Bikes are very famous for its powerful sports bikes. It has a fruitful and pleasant racing and manufacturing history. It spends more than 7% of its revenue from its racing business. Due to its most selling bikes, it is placed second on the list of top ten most selling bike brands in the world.
The Honda Brand is selling more than 15 million motorcycles every year, which makes this Company is in first place among the list of top ten most selling bike brand in the world. This company has achieved most of its customers in Asian markets, but it has dominated the market in North America as well.
|Sr. #||Most Selling Bike Brands|
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The second place in the global ranking is really a surprise. It is taken by the Chinese Yadea, a revolutionary Chinese manufacturer, leader in the electric vehicles R&D and manufacturing. Thanks to the booming Chinese demand for EVs, fueled by government incentives, Yadea is fast growing reaching the all-time record of 6.1 million e-scooter sales (of course we do not include the e-bike which counts for a similar quota in Yadea total sales.). However sales in the second half were slow and annual increase was only 9.3%.
In third place the Indian Hero Motor with 5.1 million (-9.4%) penalized by the harsh time of the Indian market and the slow development of international business.
In fourth place there is Yamaha with 4.1million (+13.5%). Yamaha market share at 7.0% is over 5 points below the 2012 achievement.
With a wide gap, in fifth place there is Bajaj Auto with 2.6 million (+0.8%) under the attack of the 6th, the Indian rival TVS Motor, with 2.4 million (+3.9%).
In seventh place there is a fast recovering Suzuki with 1.7 million (+30.7%), after years of decline.
In eight place there is the largest Chinese manufacturer of “traditional” motorcycles and scooter, Haojue, with 1.37 million (+23.9%). Please note we consider only the vehicles sold under their brand, while they produce for Suzuki other hundred thousand motorcycles exported, mainly in Europe.
In ninth place there is Niu Tech, the second global EVs specialist, with 1.0 million sales. Booming 70.6%, Niu is the fastest growing brand among the Top 25 global manufacturers.
For the very time and above any expectations, in ten place there is the Mexican Italika with 0.9 million sales (+14.9%).