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Today, webmasters have more options than ever when it comes to crypto ad networks, but that option is somewhat more expensive. Of course, all website owners want to do their best when using crypto ad networks, but calculating that profit without trying can be difficult. To make your cryptocurrency advertising decision easier, we talked to several webmasters and conducted an experiment to find out which crypto ad network pays the best and has the best tools to optimize your income streams.
This results in many people considering crypto ad networks for their crypto advertisement. There are a lot of websites regarding crypto where you can share your ads, and there are a lot of crypto projects who pay for their ads to be shared.
It is smart to limit it to a “niche” topic so that you know your ads are shared with people who are interested in crypto. This also allows people to pay a lot less for ads since it is targeted and you get the cheaper per person compared to google. It provides more money for publishers too because instead of small amounts per visitor, you could earn a lot more per click when you have crypto-related visitors and crypto-related ads on your website.
Ad networks divide into two, advertisers and publishers. Advertisers are the people who pay websites to share their ads, and publishers are the ones who own websites and share others’ ads. It is not easy to find a good amount of publishers and advertisers for your ad network.
The sector is competitive and everyone checks all networks to find the best prices. Meaning publishers will want more and more payments, whereas advertisers will look for less. This is why it is not easy to become a great ad network, finding that balance between the to is %90 of the job. Some even go as far as letting people decide themselves and do not get involved with the pricing at all.
There are even some places that provide visitors by paying people to click on ads as well. Let’s take a look at some of the top crypto ad networks and find which of them have the balance perfectly, which of them focuses on what aspect, and all the small or large differences between them.
Let’s check out where crypto creators can find the highest paying Bitcoin advertising for publishers.
Bitmedia
Started all the way back in 2015, Bitmedia is one of the high-end crypto ad network websites in the world. Having absolutely no discrimination against casinos, Bitmedia grew incredibly fast thanks to casinos in the crypto world using Bitmedia for their advertisements. Stake, cloudbet, betcoin.ag 321 casino and many more uses Bitmedia for their crypto-targeted advertisements.
Obviously, there are a lot more companies who use it as well, such as famous exchange okex too. There are two sides to using a crypto ad network, the publisher and the advertiser. Even though there is a big community that loves Bitmedia from the advertiser side, the publisher side is not always the same.
They have a very strict vetting process, which means that if you let your website use Bitmedia ads, that will result in you getting paid before you are vetted. This could result in Bitmedia doing a chargeback for your website and could result in a big loss for your website. It doesn’t require you to do anything illegal like fake visitor numbers, which would be easily banned. However, even the simplest targeted rush such as a giveaway from a tweet that resulted in thousands to join might be red-flagged by mistake.
Overall it is one of the oldest and best websites to use for both publishers and advertisers, there could be some small problems here and there but it is certainly at the top level without a doubt.
Coin.Network
Coin.Network was founded in 2017. It’s one of the first crypto ad networks created to help finance and crypto publishers monetize their websites through high quality, contextual ads. Coin.Network connects publishers with crypto-focused advertisers seeking to create powerful ad campaigns within the crypto community.
The network offers a complete ad stack for publishers, including programmatic display ads, a native ads network, and a self-serve ad buying platform. Their programmatic solution provides display banner placements that focus on the user experience. In addition, Coin.Network’s native ad network is one of the only networks created to serve crypto native ads.
Coin.Network serves over 1B ad impressions a month. The network comprises 50M+ active users in the display network and 10M+ active users in the native network in the crypto space.
Getting started with Coin.Network is quick and easy. Advertisers and publishers can both sign up through the website. Then someone from their team will reach out to discuss next steps. After that, you’re connected to an account manager (ad ops expert) who regularly takes care of the campaign performance and ad optimization.
Coin.Network is owned by BuySellAds—a privacy-focused contextual advertising platform. They sold their first crypto ad in 2013 and were the first company to enable Bitcoin ad payments for Reddit in 2014.
Ad Dragon
More commonly known by their website name “Dragon X”, Ad dragon is a peer-to-peer advertisement network. This means they are just providing the marketplace and advertisers could speak with publishers directly or could take up on their offer. This way they remove themselves from the equation and this gives a decentralized version of ad networks.
Even though this could cause some problems in the long run, it is freeing at the same time as well. Yes, you may indeed end up with a website that doesn’t provide enough clicks, yes it could be fake clicks to get paid, all of these are security concerns in a decentralized network. Yet, this doesn’t mean that giving people the freedom to handle everything together instead of putting all the power in one place is a bad idea. Certainly, a unique approach that did not grow. The idea seems to be not liked by many, and with a mere 200 (not even) followers on Twitter, it is a big letdown.
CoinZilla
Coinzilla once was the name of freedom in the advertisement. They are still as free as it gets but there are other competitions now. Being one of the first places that accept crypto payments that allowed casinos, adult websites, exchanges and many more before anyone else did, they got famous very quickly. This allowed thousands of websites to advertise their platforms that they couldn’t anywhere else before.
Allowing publishers to pick and choose who they wanted to work with and reject the ones they do not want to, it has a great dashboard that helps them as well. Advertisers getting a good amount of data from an ad network is common, but publishers usually need to rely on their own stats which is lacking data that could be dire for many publishers. Coinzilla got rid of that problem and even sends weekly/monthly reports as well.
Being crypto heaven for ads, the targeted ads end up getting very good returns as well. Working with some of the best publishers in the crypto world, Coinzilla offers advertisers to work with websites that have started from a few hundred to tens of thousands of visitors daily. Considering how the visitors are from a crypto website, the crypto project ads get equally as much interest and attention as the website they come from. With an amazing CPM and CPC model, they are definitely a great website to work with.
AdEx Network
Something a little bit different and unique compared to all the websites we have seen, AdEx has a token they work with as well. This way without needing to wait, publishers could earn the amount of money for the clicks they provide with the token, whereas advertisers could use this token for getting those clicks as well. Creating a new ecosystem via their ETH-based token, AdEx aimed at creating a platform that utilizes blockchain power to decentralized ad networks.
So far the idea has not gained any traction and seems to be not seen with much interest. Obviously, it is a tough challenge and requires time to grow big when you are first out of the door. This means the idea is not totally without merit, but if you would like to use it, then you need to realize it could be good as a publisher but could be risky as an advertiser since they are not picked up by a lot of websites.
AdBit
Adbit is an enigma in the crypto ad network. They claim to be one of the leading ad networks in the crypto space. They claim a lot of visitors and clicks for advertisers and yet it seems like they do not have any data to back any of this up. Making most live data hidden, they are not really providing too much safety and security feeling.
With the auction-style payments for ads, you are usually bidding against each other for something that you do not know what you will get. This type of chaos causes Adbit to be a little vague and mysterious. It also causes them to be not so much trusted at the same time as well.
On top of all of this, they also do not have a great social media presence either, their last tweet coming in June 2019, it is easy to say they are not really marketing themselves very well while being in the marketing world. Yet they still claim to be used a lot, and there are still bid wars going on, so maybe they are right and people are happy with the clicks they are getting for what they pay.
Cointraffic
A great place for publishers to earn their best bang for the buck, Cointraffic made it their focus to help the publisher side the most. This caused a lot of great websites and countless smaller blogs to use Cointraffic. Even though it could be slightly higher than average for most advertisers to use Cointraffic, if you would like to get the best then you have to accept to pay a bit more. Plus since there are too many publishers, it is easier to find publishers fit for your price range as well. From only a few dollars a day to tens of thousands of dollars a day, there are options available for every size.
In the end, Cointraffic is one of the most known and used ad networks in the crypto world. This is mainly due to their focus on being fair towards everyone and protecting everyone’s rights. In a world where injustice and indifference from ad networks, the heavy involvement of Cointraffic to help everyone and an impeccable support staff definitely helped them.
It is quite easy to start using Cointraffic if you are an advertiser all you have to do is sign up, deposit, and then pick where you want to advertise, all within a maximum of 5 minutes and you will be ready.
Publishers have a little bit more work to do, they need to provide some code in their website that checks the data and pays accordingly, but it shouldn’t take more than 15 minutes, less if you are using WordPress to help you out. So between the great help, the fact that they defend your rights, and how easy it is to use, it is definitely suggested to check them out at the very least.
Conclusion
Crypto ad networks are not that much different from general ad networks in their work. However, it is certain that limiting the network to a niche that is huge like crypto allows these networks to grow bigger while still keeping it in a single topic.
Even though some of them are not close to the top, the main rule stands; it is not about which network but more about which publisher you use. You could be using the best network but overpay on a publisher that doesn’t return a good amount of visitors, or you could use a mediocre one and end up with a lot more visitors than you expected.
This means the best case for all the advertisers is to check the website you are putting your banners in. If the website seems to be decent and passes the Alexa test, then you should be fine in whatever network you use. Since most websites use multiple networks, it would be possible to find them in most of them, especially if they are big and heavily visited websites.
Our experiment looked at 3 leading crypto ad networks namely Cointraffic, Coinzilla and Bitmedia. Each crypto ad network is tested on the same site for 1 week. To be precise, the banners are set up in an online cryptocurrency mining simulator. It generates healthy traffic every month, but it cannot compare to the views collected by famous news publications. So it serves as a good median and provides an understanding of what small and large websites can and should expect in terms of traffic from the crypto ad networks in question. Cointraffic – $14.1 (€11.65) earned.
Cointraffic pays in crypto and fiat, which suits everyone’s needs on the accounting front. There is a minimum deposit of €500 for advertisers with a minimum daily budget of €20, which means that as a website owner you can be sure that the ads are working and that the advertisers are serious about their products. Unfortunately, Cointraffic has weak geographic restrictions, which means that your website may show Bitcoin ads that are not relevant to your readers. This can lead to a negative experience for your readers, but since they only offer a CPM plan, you still get paid. The second drawback we found is the lack of a minimum CPM setting. In other words, as a webmaster, you cannot set a threshold for the minimum cost per impression. This means that you cannot control whether Cointraffic displays high or low paying properties on your site, which in the case of our experiment were obtained with a very low payment, further supported by a small number of impressions. .
It’s no secret that webmaster payments are heavily dependent on the availability of a minimum CPM. So we spoke to Cointrafik support to see if this is something they can provide over the counter. Surprisingly, this is actually an additional service that can be used on demand, but according to support, the tested website is not qualified due to its function. In fact, the virtual source of Bitcoin mining in all three ad networks is crypto ads, which are not included, and yet the answer is negative. We later tried to resolve this disagreement with the support team, but their decision remained unchanged. Cointraffic is also the most expensive Bitcoin CPM ad network with a minimum bid of €3.50, which is a bit surprising given the payouts we saw in our research. There is also a wide range of banner sizes available, meaning you can move Cointraffic ads to almost any place on your website you can think of. So if you want to advertise bitcoin services of various sizes, this may be the network for you.
Coinzilla – earned $55.9 (€46.27).
Coinzilla is very similar to Cointraffic in terms of setup, features and costs for advertisers, which means you should expect good payouts when you try to advertise crypto projects. You can be paid in crypto and fiat, with advertisers forced to make an initial deposit of €300 to continue. Minimum CPM bids are set at €0.2 and €3, which is a pretty happy medium. A daily budget of €50 is required for all active campaigns on the platform. Again, you’d think this would lend itself to higher payouts, which proved to be true compared to Cointraffic’s payouts. It also comes with great blacklist and geo-restriction features that let you control the ads on your site.
In terms of ad targeting, Coinzilla has a CPM-only program, which means you can’t target higher payouts for your high-quality traffic through a CPC bid. This is very disappointing because sites with excellent traffic should be rewarded for their hard work. Like Cointraffic, this crypto ad network does not offer a minimum CPM feature. Coinzilla shows a much better performance when it comes to counting impressions, but it is the lack of management of impression costs that again leads to unexpected payments.
Bitmedia – Earned $1013.81
Bitmedia has not chosen to doxx its publishers, which means you will remain anonymous to advertisers unless they ask you to publish a list of final websites. It also has the easiest geo-restriction settings available across all platforms. Blocking certain types of ads can be done with the click of a button, which is a smooth and painless process. There are a wide range of options to choose from, such as the size of the banners you want to host on your site, giving you complete control over what your readers will see.
This crypto ad network for publishers also allows the use of CPM and CPC campaigns. If you have high quality traffic that is more likely to convert, you can choose to run CPC ads and pay a bigger check than plain old CPM ad network.
It’s also the cheapest network for advertisers, which means you’ll see more variation on your site, preventing ad fatigue. Bids start at $0.3 per CPM and $0.25 per CPC, making this platform very attractive. You have the option to pay with different cryptocurrencies depending on your preferences, which further increases the ease of use of the platform. As a final improvement, Bitmedia has a minimum price option, a feature you won’t find in any of the other networks we’ve covered here. Once activated, we filter out advertisers who pay below our minimum limit and end up with a fee that beats the competition. Bitmedia Support further informs us that they run their own test campaigns on every website they host, allowing them to benefit not only from the volume of traffic, but also the number of actual conversions they bring to the table!
In fact, it is this price floor mechanism that means Bitmedia will always pay the most money. As a webmaster you can choose to show only high paying ads, you can increase your income instead of showing low paying ads to your audience. This feature is not available in Coinzilla or Cointraffic and does not appear to be added anytime soon.
What is the best? If your goal is to show readers the best ads and monetize crypto traffic with high impressions, then Bitmedia takes the crown. The ability to choose between CPM and CPC ads is a useful feature for website owners, and geo-settings make controlling ads on your site a breeze. This is also the reason for such a high variety of earnings, while the minimum CPM gives the last impetus to additional payment in this crypto ad network.
If you want to show a wide variety of ads, Cointraffic is a better choice because text ads and native ads are integrated in a more elegant way. Despite having plenty of options in this department, Cointraffic still can’t keep up with the payout levels we’ve seen with Bitmedia.
Coinzilla is the weaker contender of the three, limping home with mediocre payouts and common features. It is a combination of two of the most popular cryptocurrency display networks, but does not provide any real value to webmasters.
Choosing a crypto ad network is ultimately your decision. Check each one out and find the one that makes more sense to you. All three have their pros and cons, and we believe our independent experiment offers some initial tools to ease your decision-making process. At the end of the day, one thing these networks have in common is access to advertisers, which is an important part of your website’s future.
