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Why Oprah‘s Favorite Things featured this “Cozy” new brand… 5 years in a row! And why you'll regret not snagging some before they sell out.

Written by
Jennifer Johnson
April 05, 2023
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Video credit: extra, Good Morning America, Rachel

Oprah's Favorite Things 2022 was glorious. But there was 1 brand that stood out above the rest.

*Consumer Alert – Shipping delays are expected. Buy now or products might not arrive until January.

Oprah’s Favorite Things list 5 years in a row? According to our research, no other brand has accomplished that incredible feat.

It’s not easy to convince Oprah of a great product. Think about it. Pretty much every business in the world would benefit from Oprah promoting them. Many even offer millions in endorsement money. But that’s not what the Favorite Things list is about. Oprah handpicks items she found and loved, not based on who paid the most (which Oprah doesn’t even need anymore).

But 5 years in a row? How did Cozy Earth do it?

If you’ve ever watched Oprah, you know she loves soft, comfortable and, “Cozy” things. When she stumbled upon Cozy Earth in 2018, she fell so deeply in love she wanted to tell the world. She boldly calls them the “softest bedding and loungewear ever”.

In 2019, Oprah tried Cozy Earth’s newest product, bamboo pajamas, and said she wore them 17 days straight. JK, that’s not a verified statement, but after feeling Cozy Earth’s soft loungewear, you might start to think 17 days in a row is a little on the short end.
2020 quarantining / working from home became a thing and loungewear exploded in popularity. If you have to wear pants on Zoom calls, they might as well be joggers. Needing to make that adventurous trip to the store? Joggers. Yep. Joggers everyday. Oprah, lovestruck once again, put Cozy Earth’s bamboo joggers on her 2020 list.
What could Cozy Earth possibly do in 2022 that could convince Oprah to put them on her list once again? Well, if you really, really really know Oprah, then you know that the way to her heart is through her feet. From the moment she slipped on Cozy Earth’s newest Bamboo Lounge sock she knew Cozy Earth would slide into her Favorite Things list once again.
“Softest Bedding Ever – Cozy Earth’s sustainable, responsibly sourced bamboo fabric doesn’t just feel amazing — it’s breathable and helps regulate body temperature.”

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Oprah takes bathing very seriously. Turn your bathroom into a modern sanctuary with fully customizable, bamboo and cotton bath towels. With spa-like comfort, Cozy Earth’s towels add an extra delightful touch to anyone’s bath routine.
I gave the Cozy Earth a test and after a week here’s what I thought:
If Oprah’s opinion is all you need to be convinced that Cozy Earth is an amazing product, well worth the money, then look no further. Find their best deal with this link to their official website.
However, if you would like my opinion and review, just keep on reading below (but honestly, a written review doesn’t do Cozy Earth justice. You need to experience them for yourself with a 100 night sleep trial).
Here are some features consumers might like:

We took 3 of the leading bed sheets brands and mixed in the Cozy Earth sheets, then gave them to a dozen consumers and told them to try and pick the most expensive one. Ten out of the twelve people chose the Cozy Earth sheets, saying it felt like the highest quality, looked the best, and they would like sleeping on them the most.

Then we asked them to guess how much they think it costs. The average guess was $500! “With the quality of these sheets, I wouldn’t be surprised if it was closer to $1000…” When we told them it actually costs under $300, their jaws dropped and they all asked where they could get some!

Right now Cozy Earth is taking America by storm, and the large corporations are scrambling to try and figure out what to do and how to deal with Cozy Earth.

Why Isn't Cozy Earth In Stores?

Since Cozy earth is a direct-to-consumer brand, they don’t have the big markups you would find in a name brand sheets store.

They only sell online so they can cut out any middle-men (like retailers) who just jack up the prices the consumer pays.

When you buy from a big brand, you aren’t only paying for the product, you are paying for all the enormous costs they have as a company.

You’re helping to pay their rent, their CEO’s salary, their advertising cost, etc.

Why Is It Discounted Right Now?

It’s a very common business tactic these days. They give a certain amount of customers a big discount, to try and get a lot of positive reviews and free social media attention!

The good news for you is, we have the links to their best promo right here!

Be aware they will go back to full price once it goes viral and demand grows, so order fast!

Should I Buy Now Or Wait?

The time to buy the Cozy Earth is now, this discount won’t last long and it’s selling like crazy.

Having the luxury of bamboo and better quality than sheets that cost up to 10x more, it’s a no brainer for anyone searching for new sheets.

It also makes an amazing present for family, friends, or coworkers. They’ll think you spent a ton of money on them.

If you have never purchased bamboo bed sheets – Cozy Earth is perfect for first timers.

How Do I Get Real Cozy Earth Sheets?

Order Cozy Earth on their official website here.
As of April 1, 2023- Ever since appearing Oprah’s Favorite Things again, an incredible amount of buzz has been generated about Cozy Earth. Due to its popularity and positive reviews, the company is so confident in their product that they are now offering a 20-25% discount.
Kristen Coyle
- Love these sheets
These are the best sheets I have every slept on. They are soft, cooling,good thickness and wrinkle free, love them only sheets I will use now .
Kimberly J. Boynton
- Softest Sheets
I purchased these sheets from Naturepedic when I purchased my natural mattress last year. I have had a few other bamboo sheets and loved them,but then I tried the Cozy Earth sheets and realized that the other bamboo sheets were amateurs! The Cozy Earth sheets are the softest and comfiest sheets I’ve ever felt anywhere. Not only are the sheets amazing, but the company stands firmly behind their products. After a few months of sleeping on the new sheets, the flat and fitted sheet started pilling, especially down by my feet. Cozy Earth told me that this happens only about 3% of the time and that they would replace my sheets for me after I sent them pictures. They were communicative and followed through and I have my new set of sheets on my bed now. I adore them and am going on their site to purchase another set, plus a duvet cover today! The one downside of these is the price. Prior to these sheets, the most I spent on a set of sheets was $60, so this was a big stretch. I should also note that I get cold when I sleep and was worried that these would not work well. I was wrong! They regulate my temperature so well and I have even been sleeping in shorts. My husband, on the other hand, sleeps very hot and he loves how well the sheets regulate his temperature as well. If you want to splurge on something, I think these are the way to go!
Catherine Taylor
- Softest Sheets
2 days ago
the MOST amazing sheets ever!
- Good.
2 days ago
I must admit, I would rather not put anything else on my bed.
- So comfortable!
2 days ago
These Cozy Earth bamboo bed sheets washed beautifully and are super soft to sleep on. I love for my bedding to be soft and these are that and more. So comfortable!
Lyla Bryant
- Nice sheets
4 days ago
I ordered the cozy earth king size sheets. The sheets are nice, definitely soft
Marvin Dufner
- Problem Solved !!!
4 days ago
I had a problem with Cozy Earth initially on my order. They told me my order would ship and 2 days later it still had not shipped. I was then contacted by Cozy Earth and they immediately resolved my issue in a very fair way and apologized that this situation had occurred. We received the product and my wife loves it. Any company can make a mistake but it is how they handle it that counts, and in the end, they did the right thing and made me a happy customer. Thank you Cozy Earth !!!!
- Amazing
1 week ago
My first purchase from cozy earth was a jogger set, it was so comfortable I bought two more and a set of sheets. The second order was placed around a holiday and there was a delay, but from my perspective the products were worth the wait. After a few months the flat sheet began to pill, I contacted customer service via email and the sheet set was replaced. I have had such a great experience, including with customer service, that I ordered more sheets as well mattress pads. Other reviewers are correct, when Oprah released her list of favorites there was definitely a backlog, a similar backlog happens during the holidays. Generally, my experience has been great, quality products and customer service to match.
Kelly Fountain
- I love Cozy Earth
1 week ago
I love Cozy Earth! I have been shopping them for years and have everything from pajamas to sheets to duvets to baby blankets. My fiancé and I work from home and love to lounge around in our cozy earth pajamas. He’s not even a pajama guy, but he’s fallen in love with the brand and now has every color of loungewear. This is our go to brand for everything sleepwear and bedding because it really is so cozy <3
Katy Mcnulty
- Oprah
1 week ago
I discovered these from Oprah! The sheets are soft and luxurious providing the sweetest sleep. I love the bamboo fabric. Also, their clothing is amazing. Keeps your temp regulated and so cozy! Worth every penny!
Order Cozy Earth on their official site.
Meet Our Expert
Jennifer Johnson
Jennifer Johnson is a writer and mother of 3. She’s tested hundreds of different bedding, pajamas and loungewear over the years. We’re lucky to have her on our team and we hope you enjoyed her review.

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